The 90s revival isn’t going anywhere this winter, and the puffer jacket looks set to replace last years oversized wool coat as the go-to outerwear for the season. If you’re in the market for a statement jacket, you’ll find that you’re well catered from both luxury brands and fast fashion alike (though we’ll avoid the latter in this round-up). We pick the best of the bunch.
Drole De Monsieur – Padded Jacket – £364
Drole De Monsieur‘s AW17 collection is a pastel delight, with beige autumnal tones featuring throughout. Started by two friends with no prior design experience, Drole De Monsieur have generated a dedicated following online, thanks in part to their signature phrase: “Not From Paris Madame”.
This oversized padded jacket (which comes in a navy too) has impeccable proportions, with a subtle branded patch on the left sleeve. Check out how they’ve merchandised it on their site – the cut of their yellow trousers are incredible (and check out the rest of their excellent AW17 collection while you’re there). These won’t hang around long so be quick. You can currently buy direct through their website or on Farfetch.
Sunnei – Beige Puffy Jacket – £925
Another young, independent menswear brand set up by friends with no design background, Sunnei are a Milanese brand who design clothes with streetstyle in mind, rather than the runway. Since starting out in 2015, the brand have achieved success in a number of markets, including a strong following in South Korea and a growing interest in America. The founders, who have a background in digital marketing rather than fashion design, have achieved steady organic growth a simple, modern formula; create desirable products for a switched on audience, share them with the world through social media, and make them available to buy through online stores (though Sunnei are stocked in a number of retailers, too). Speaking to Forbes about their growth, co-founder Simone Rizzo offered:
“We’ve never spent any money on marketing and all of our marketing efforts take place across social networks…Till this day, almost everybody who buys our product will say that they found us through Instagram”.
It’s worked well for them so far, with a womenswear collection in the pipeline. For now, they continue to produce fantastic menswear, and their Beige Puffy Jacket is sure to be a bestseller.
Their Puffy Jacket (with removable sleeves) embodies the laissez-faire, streetwear-meets-haute-couture look that the label has become known for. A blue and white stripe edition is also available, but the cream wins out for me.
A-COLD-WALL* – Cement Heavyweight Down Puffer – £750
Founded by the London-based designer Samuel Ross in 2015, A Cold Wall is currently riding the luxury streetwear trend to the top. According to their Hypebeast, the “melancholic aura of ACW stems from the dire mood of Britain”, and this jacket typifies that statement. A premium down interior is wrapped in high quality nylon to protect the wearer from everything the British winter can throw at them, whilst retaining a DIY streetwear ethic (featuring no less than three embroidered logos). The elongated zip and boxy fit ensures this jacket stands out from the crowd.
The North Face – Nuptse 1992 – £250
There’s not much we need to say about The North Face‘s 1992 Nuptse jacket. It’s one of their most iconic styles and is engineered to meet the high standards of their technical outerwear (it’s stuffed with 700 fill goose down insulation), so it’ll keep you warm whether you’re in Shoreditch or up Scafell Pike. The jacket has achieved even more prominence thanks to TNF’s collaborations with New York skate brand Supreme, keeping the design fresh and relevant to a younger audience.
Now celebrating it’s 25th birthday, TNF have released the jacket in it’s original block colourways. Check out their celebratory video below.
Balenciaga – C Curve Trapeze Puffer Jacket – £1,445
Of course a Balenciaga puffer jacket was going to make this list. Last years’ Swing Puffer was probably a factor in the resurgence of down jackets, so i’m not going to pretend that the AW17 men’s edition is anything resembling a hidden treasure.
That doesn’t change the fact that this is a fantastic example of a 2017 puffer jacket. Demna Gvasalia’s ability to cater to the luxury/streetwear scene is second to none, and the design and fit of this jacket is no exception. Duck down and feather padding provide the substance to match the style, and the high neck and raised front set this slate jacket apart from would-be imitators. It’s not currently available on their online store, but Matches are stocking it.